The Story Behind Loova™

How one idea became a ring that does more than look good.

The idea

After years of working in fast-paced environments, we noticed how many people especially women felt overstimulated, anxious, and mentally overloaded.

We didn’t want to create another tech solution.

We wanted something calmer.

The design

We spent months refining the shape, the pressure points, the right materials.

We tested, failed, tested again.

The ring had to feel like jewelry, but act like support.

That’s how our signature magnetic acupressure design was born.

The launch

Loova™ officially launched with three finishes: Solis, Lumen and Rosée.

Our goal was clear: Create a wearable ritual that works without noise, without screens, without effort.Thousands now wear Loova™ every day. Not just for the way it looks but for the way it makes them feel.

2022 2023 2024